Pro Plan®
Purina® Pro Plan® brand PET FOOD
The More You Give™.
Experience more.
Pro Plan®'s dedication to pets extends far beyond the food bowl.
The Pro Plan® brand was founded on a commitment to nutritional expertise because we know that giving your pet the best possible care is very important to you. We can relate. We've shared in the joys of pet ownership as well; the exuberant greetings, the understanding eyes, the never ending loyalty of pet companions touch our lives every day.
Pro Plan® Mission
The Pro Plan® Mission: Do More
At Pro Plan®, our mission is to do more to help enhance the lives of pets and their owners. One way we approach that goal is by providing an array of highly nutritious, premium quality products that are specially formulated to suit the nutritional needs of dogs and cats. Our veterinarian-recommended pet foods have nutritional extras that go above and beyond the standard Association Of American Feed Control Officials (AAFCO) requirements. We use real meat, poultry, or fish as our #1 ingredient in dry dog and cat food formulas*. Many of our products contain high protein levels and vital antioxidant blends that exceed levels required for complete and balanced nutrition. Some of our specialized formulations contain guaranteed levels of nutritional extras, like DHA for puppies and kittens, and glucosamine for large breed and senior dogs.
Together, we can do more to improve the lives of kittens and puppies, and cats and dogs. In doing so, we will also enhance the lives of people.
* Excluding Urinary Tract Health Formula.
Pro Plan® History
The Pro Plan® Story
Purina® Pro Plan® has a history of innovation. It was test marketed in the fall of 1986 and launched nationally in early 1987. It was the first super premium pet food manufactured by Ralston Purina Company (which is now Nestlé Purina PetCare Company) to be sold exclusively in the pet specialty channel of trade (i.e., pet stores, feed stores, pet supply stores, and veterinarians).
Pro Plan® distinguished itself as the first and only full line life-stage specialty pet food to use real chicken as the #1 ingredient. The company's innovative process provided a distinct point of difference from other specialty super premium products that were using meat meal-based primary ingredients.
In 1996 Pro Plan® continued to innovate the super premium category by being the first pet food to provide formulas with real beef as the #1 ingredient. Pro Plan® was also the first pet food to gain FDA approval to make urinary tract health claims on its Urinary Tract Health Formula.
Pro Plan® is a widely used pet food among professionals in the United States, including top breeders and handlers. 79 of the top 100 American Kennel Club champions* are fed Pro Plan®. With Pro Plan®, you can do more to help your dog feel like a winner every day.
*American Kennel Club TopDogs SM All Breed Competition through Dec. 31, 2007.
Products:
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